How RMG helped our company

When Tim Horton’s was looking expand their tea business they came to RMG for help in understanding their customer base and identifying potential customers. The resulting segmentation study (with volumetric component for market sizing) brought to life Tim Horton’s core tea drinker and highlighted where opportunity lay.

“RMG provided us with six easily digestible segments along with recommendations on which segments to target and insights on how to best reach each target group. The recommendations they provided were focused, thought-out and supported by the data which made us confident when it came to implementation.”