How RMG helped our company

When Sleep Country Canada started to see their sale stagnate they realized they had lost touch with their customers and no longer had a clear picture of their retail landscape.

There were many questions to answer: Have their customers needs changed? How were they shopping for matrasses? What was the impact of digital? How effective was their marketing? Were they reaching their audience?, to name a few.

“Andy knew right away that a customer path to purchase would give us the answers we needed to effectively target our core clientele as well as new customers. The research gave use a clear picture of mattress shoppers: who they were, their needs, purchase triggers, how they gathered information, and how they made their purchase decision. We discovered our customers had an unmet need that we were just not filling and are now adjusting our service to fill that gap.”