Geospatial Analytics
Get the whole picture with POP reactions from customers
Understanding Shopper Behaviour
Geofencing technology has created the ability to discover never-before known patterns in how your customers shop. At RMG, we know how to harness this data so you can understand your customers more deeply than has ever been possible before.
With geofencing, we can prompt your current and potential customers for shopping-experience feedback on their mobile devices while sentiment is strongest – right after the shopping experience occurs. We use this to build store-specific tactics that drive your business.
Geospatial Analytics can tell you…
- Which competitor locations your customers are shopping at
- How long customers are spending in your stores versus your competitors’ stores
- How satisfied your customers are with each of your locations
- How satisfied your competitors’ customers are with each competitor location
- The impact of cross-store shopping on your customers’ satisfaction
Understanding Shopper Behaviour
Geofencing technology has created the ability to discover never-before known patterns in how your customers shop. At RMG, we know how to harness this data so you can understand your customers more deeply than has ever been possible before.
With geofencing, we can prompt your current and potential customers for shopping-experience feedback on their mobile devices while sentiment is strongest – right after the shopping experience occurs. We use this to build store-specific tactics that drive your business.
Geospatial Analytics can tell you…
- Which competitor locations your customers are shopping at
- How long customers are spending in your stores versus your competitors’ stores
- How satisfied your customers are with each of your locations
- How satisfied your competitors’ customers are with each competitor location
- The impact of cross-store shopping on your customers’ satisfaction
